Research On The Innovation Design And Protection Of Hefei Pyrography

Under the position of globalization, in terms of life or production china has tended to be westernized. Chinese local culture by the impact of commodity economy, the traditional way of life and values had a huge change, people are dismissive of folk art, which is considered obsolete, outdated fluff modern society should be eliminated. To correct this distortion of the concept of the public to the status of folk craft objective understanding, while also as initiate use, the protection of traditional cultural characteristics and the development of research reference. This paper attempts from the national importance of non-material cultural heritage protection extended to the protection of local arts and crafts, and again based on the cases of strokes Hefei pyrography protection and development of innovative, comprehensive study of national traditional craft in the future way of life, in order to people class cultural diversity in the process of civilization.In recent years, China has made remarkable achievements in the work of excavation and finishing aspects of folk art, folk art have been numerous government departments to protect and media attention. But lean on the protection, the majority is passive, static retention protective, not from the development of folk art in the true sense. In the exploration and development of the research process the protection of Hefei pyrography, related to the development of modern abide by local traditional culture and the times. From the opposite side, the thesis of the history and current situation of the pyrography the sort, analyze their artistic value and cultural heritage. According to today’s information economy era environment, inheritance and development of arts and crafts made of pyrography digital protection, innovative design, industrial development and other practical suggestions, hope their precarious plight.Paper is divided into six chapters:The First chapter describes the historical changes in Pyrography, from folklore, literature and fieldwork, Development and Current Situation of pyrography induction. The Second chapters, Hefei pyrography occur in Hefei elaborate economic and cultural environment as well as other aspects of folk art. The Third Chapter, the artistic value of Pyrography. From branded painting techniques, materials, themes and styles to analyze carrying pyrography artistic features and aesthetic value. The Fourth chapter, in order to design innovative thinking to develop the pyrography and protection. Stand design perspective, the process to re-examine the pyrography, analyze industrial development ideas. The Fifth chapter, the development of innovative exploration. To adapt to modern people’s lives, a new innovative design themes pyrography products, new varieties and digital expression. The Sixth Chapter, brand strategy and marketing. In order to successfully achieve the pyrography industrial development, to promote the implementation of brand strategy, Anhui pyrography to form a complete industrial chain.In this paper, innovation is a new perspective on the pyrography dialysis trigger in the form of people’s aesthetic taste, as the effectiveness of the protection, sustainable development process provides theoretical guidance pyrography. Second, in line with modern vision conditions, using innovative thinking design approach, the spread of new media and technologies to find a more suitable publicity paths and broader market prospects for the pyrography, promote local specialty brands, in order to break through Chinese cultural industry development bottleneck.