| Inaction tick ink Shadeng has a history of hundreds of years, embracing all the local culture characters and traditional handcraft techniques. suffering the historical wars, the Inaction tick ink Shadeng goes down years by years, and the technique even die out. Traditional handcraft is one important part of Chinese culture. With the development of the market, many traditional handcraft go down and face the hard situation to live. At the same time, they naturally catch the attention of the public. I choose Inaction tick ink Shadeng as my observing object and give a summary of its history, culture, value,characters and developing process. I mainly pay attention to it in a micro way and find out the reason of its going down even extinction. In the end, try to develop Inaction tick ink Shadeng with effective strategy, encourage its marketing potential, and create new economic points, which is in order to find a new path to develop it in a sustainable way.First, describe the current situation of traditional handcraft in China, the existing problems and the marketing prospect, and combine the situation to analyze in order to introduce the value and meaning of this paper. Secondly this paper provides an overview of Inaction, and elaborates on Inaction tick ink Shadeng’s development history, manufacting tool and technological process, And nextin this paper,current situation and existing problem is roughly counted statistically in order to have a general conception and an overall cognition, and then to figure out the reason of it’s vicissitude and the block the Inaction tick ink Shadeng is facing. Lastly according to various kind of problems,this paper propose a scientifical,functional and sustainable method to protect this manufacture and culture, Meanwhile using modern design idea and process, from the perspetive of product development and design thought, some constructive, feasible and scientifical methods are presented to solve the problem during Inaction tick ink Shadeng’s development.The purpose of this paper is to focus on the unique value in manufacting process, the problem in development and the bottle neck in innovation, by combining the Inaction tick ink Shadeng’s professional background and the local culture,integrate modern design idea and method, propose a feasible method and strategy for culture protecting, inherit and development. |