The Applications Of Cloth-wrappers In Gift Packaging Design

In modern society, the rapid economic development, people’s living standard improvedsignificantly, the market is also increasingly rich kinds of packing. Currently on the market forpackaging paper packaging structure more complex, the repeated use of this kind of packing rateis low, resulting in waste of resources to a certain extent. Cloth material packaging paperpackaging material history is more long, using the range more widely, but the theoreticalresearch results and actual application status of less than paper packaging materials. This topicfocus lies in the environmental characteristics and material feature mining cloth material clothmaterial, by combining the cloth-wrappers and gift packaging design as much as possible toachieve its repeated use, green environmental protection and other functions.The gift is to promote ties between people of emotional communication, which reflects thespiritual value more than the commodity itself values. Therefore, as an important part of giftpackaging in the design emphasis on "ritual" emotional expression. In this paper, thecloth-wrappers used for packaging design, through a unique visual experience and experienceexpressed delivered gifts of "emotion" and "meaning", highlight the unique gifts.This paper firstly the concept of load goods and gifts and gift packaging, this papersummarizes the theory analysis and background; Secondly the cloth-wrappers to analyze thestatus and significance in the packaging design; Then, through investigation and research,summed up the consumer psychology and packaging design. cloth-wrappers was studied on thebasis of that, in the practical application in the design of gift packaging design, including theselection of package location and decoration in the form of language and cloth-wrappers used inpackaging of revelation; Last gift packaging design method of using mentioned above summary,cloth-wrappers combining its own characteristics, on the premise of meet the demand ofconsumer psychology to innovative design, make as gift packaging cloth-wrappers in basic usefunction on the basis of both artistic value, meet the spiritual needs of consumers, provide newideas for the innovation of gift packaging design.