The Research On The Development Of Digital Content Industry In Heilongjiang Province

With the rise of the Internet, the development of communication technology, digital content industry rapidly flourished as an emerging industry in the world. Digital content industry is a clean, green industry, it can be copied, not only to promote the traditional industrial structure optimization and upgrade, but also to change the mode of economic growth, the creation of economic value, provide employment opportunities to enhance the "soft power" in a country. Digital content industry has high added value, innovation, integration, derivative and non-polluting. Many countries regard the digital content industry as a pillar industry, take effective measures to promote the development of the digital content industry. In recent years, digital publishing industry, animation industry, radio and television industry represented by the digital content industry have achieved rapid development in Heilongjiang Province, but it is inevitable that the development of the digital content industry still exist shortcomings, such as incomplete industry chain, lack of professionals, product and service innovation improper and inadequate copyright protection and so on. Therefore, studying the digital content industry development status and existing problems, as well as factors affecting the development of the digital content industry will be gray correlation analysis, drawing on a typical digital content industry at home and abroad on the basis of experience, on the promotion of digital content industry development strategy, to promote the development of the digital content industry has important significance.First, based on a lot of reading digital content industry-related literature, elaborated the concept, classification and characteristics of the digital content industry. And studied the development of the digital content industry such as industry convergence theory, industrial cluster theory, industrial chain theory and competition, provide theoretical guidance for the development of the digital content industry research.Second. Heilongjiang digital content industry development status and problems were analyzed. From policy support, the economic situation and the support personnel analyze the external environment supported digital content industry; analyze the digital publishing industry, the digital animation industry, radio and television companies, the development of the situation, and analyze the advantages for the digital content industry development and the development of the problems.Again. Factors affecting the digital content industry in Heilongjiang Province by gray correlation analysis method. Heilongjiang Province should come from a focus on personnel training, products, innovative services, increase government support, such as the results of gray relational analysis in promoting the development of the digital content industry.Finally, against the problem of the development of the digital content industry in Heilongjiang Province, combined with the digital content industry factors, from home and abroad in the digital content industry development experience from developed areas on the basis of complete industrial provide improve chain of digital content, innovative digital content products and services, training propose countermeasures to promote the digital content industry in terms of digital content industry professionals, strengthen the protection of copyright and intellectual property, as well as increasing government support and so on.