Study On The Operation Of Digital Music Industry In China

Since 1980's, the rapid development of the computer science and internet technology has brought profound transformations to the world we all live in. The digital technology has penetrated all aspects of our life, which has made great influence on the development of human culture that any of the other former technology transforms cannot compared with. It has produced the new mode of production, transmission as well as consumption ,constructed new industrial groups, cultivate new consumer and consume custom in the mass media and culture fields, which have brought serious challenge to the old culture pattern.The digital music industry was born under such background. It is the joint outcome of traditional music industry and the new technology. The digital music has the superiority of low cost, high efficiency and individuation. It meets the consumer's mental needs for the cultural content product under the new technology condition, and conformed to development tendency of current the cultural content industry. In recent years, with the rapid development, it becomes the focus of cultural industry at home and abroad. With the application of mew technology, digital music industry has remarkable differences with traditional music industry on commercial pattern and industrial interlink, etc. These differences not only lie in the characteristic of the digital music industry, but also reflect the characteristic of the digital content industry that the digital music industry belongs to. Researching on these characteristics, summarizesing the immanent rule, finding out its development direction, this will do beneficial guidance to our country's cultural content industry practice.This article has made a systemic expatiation on development course, industrial characteristic, constitution of industrial chain, commercial model, the development strategies, and so on, of digital music industry. The purpose is to find out the technical and social reasons of the risen from the digital music industry. Analyze the relations among the inscapes of its industrial chain. Compare the similarities and differences, advantages and disadvantages, and development trend of its different commercial models, Point out the predominance and inferior position, opportunity and threaten that faced in china, And give the corresponding opinions and advices to its future development.