A Comparative Research On The Taiwanese Opera’s Tourism In Fujian And Taiwan: Based On The Technology Of Network Text Analysis

Chinese traditional drama which is Chinese nation’s traditional memory is not only an integral part of the Chinese traditional culture but an important national intangible cultural heritage. As the traditional art accumulated the essence of oriental culture, it convenient for foreigners to unlock the oriental mysterious veil. There are three hundred and sixty kinds of traditional drama in China, which has long history. The Taiwanese Opera is the only one originated in Taiwan and develop in both sides of the Taiwan Strait. With increasingly closer cross-strait cultural exchanges, the Taiwanese Opera become the main drama exchanges on both sides. Due to the different cultural ecology, the Taiwanese Opera on Taiwan and Fujian shows the different development path.This study is about a comparative research on the Taiwanese Opera’s tourism in Fujian and Taiwan. It bases on the technology of network text analysis, which the official website and the official micro-blog content. Besides, it combined with multiple measures, such as the literature research and field investigation, the individual test, stage view and market research. With the multi angle, it compares the commonness and difference of the Taiwanese Opera tourism utilization in Fujian and Taiwan. This paper has trying to come to the conclusion that the Taiwanese Opera tourism using experience, in order to explore the development path of Fujian’s.This paper used the theory of cultural capital and cultural ecological and sustainable development as the theoretical support. First of all, it reviews the development of the Taiwanese Opera on both sides and builds traditional drama tourism using index system; Then, it respectively expounds the traditional drama tourism using characteristics about Taiwanese Opera in Fujian and Taiwan, from the resources endowment, market cultivation, product development, community participation Etc. It sums up the commonness and difference between Fujian and Taiwan about the traditional drama travel using; Finally, fully analyzed development status of Fujian traditional drama’s tourism Which is the less-developed area, development proposals are given for the future of tourism, building the Taiwanese Opera brand, training the audience, developing of the traditional drama tourism products and cultivating the professional talent should be done in the future. The purpose of this paper is to provide some theoretical guidance for the future development of Fujian tourism by Taiwanese opera.