The Development And Design Of Tourism Souvenirs Under The Chu Culture Background

As people’s living standards improve, people have from the previous "clothing, food, shelter," the rising demand for the "tour, support, entertainment," the demand for tourism is precisely the food, housing, transportation, travel, shopping, playing set in one of the Chaoyang green industry. In this paper, through in-depth study of the Chu culture, the soul full of culture and tourism souvenir design combine to break the years in the regional tourism industry souvenirs featureless, homogenization of the status quo, thus speeding up the booming tourism industry, stimulating regional economic development. In addition, the amount of in-depth study of the distinctive regional culture in China opened its doors to the world on the occasion, vigorously promote and actively promote China’s traditional culture.Currently, the income sources of tourist attractions around the country or food, housing, transportation, tickets and other sectors, as the most representative scenic special souvenirs but can not bring good profits for the area. A well-designed souvenirs can actually carry a lot of specific information, it is not only a trip materialized, or to commemorate a better experience, but also through its unique material, special technology, a unique aesthetic and other geographical passed to the public, so that more people get to know and have the desire to go personally feel. To use this kind to promote more convincing, to enhance the visibility of the scenic area is very effective.In contrast, our souvenirs often it is because they can not well reflect the geographical and cultural characteristics, or the level of creativity, the same phenomenon is very serious and not be accepted by the public, these souvenirs, either from the appearance or the material, technology, geographical features, etc., are no obvious distinction, but when our people to travel out of the country when they stop buying spree as a professional art student, I can not help but ponder how our souvenirs of Therefore, this article will generally be analyzed from three aspects: the first aspect is to analyze and study of Chu culture of some of the basic theory, representation and other elements for later souvenirs designed to have a better soul doing preliminary research; The second aspect is mainly done for a basic analysis of tourist souvenirs and in-depth research to understand the current situation at the present stage of China’s tourist souvenirs and future trends etc; the third aspect of the Chu culture sucked into the design, analysis Chu cultural background Feasibility of tourist souvenirs of development and design, through investigation, analysis, comparison, and research. Find a meeting point of cultures and products, in-depth design, complete design solution.