Research And Innovation Of Museum Souvenir Design And Development

The design and development of the museum souvenir belongs to the culture power strategy in our country.With the wave of the museum free open,more and more people entered the museum---an emerging culture of leisure venues,brought unprecedented opportunities for the museum store at the same time,too.Every museum has its own unique cultural resources,in terms of cultural souvenirs design and development has unique advantages.How will the museum show its new look,how will the museum store turn into "a museum which can be taken home" became the most important tasks and challenges.Start with development status and problems of Shandong museum souvenirs,this article clear the importance of developing souvenir museum.Through the analysis of domestic and foreign outstanding museum stores and the depth discussion of the theoretical issues of brand positioning,hierarchical positioning and design principles,the article puts forward the concept and principles of design and development of museum souvenirs.Taking Shandong museum as an example,the author has carried on the design and development of more than 10 kinds of souvenirs,with real knowledge comes from practice,to verify the basic processes and methods museum souvenir design and development.This article aims to provide some new ideas for the design and development of museum souvenirs,and also play an inspiration on the design and development of Shandong museum souvenirs.