ShanXi QiCheng Clay Sculpture "Banbudao" Packaging Design Research

This article through to QiCheng clay sculpture "BanBudao" packaging design research, attempts through to match the overall packaging design to brand promotion of QiCheng clay sculpture "BanBudao", make it in the original ecological folk art, through the spread of new media, obtain public recognition, reflects its artistic value and use value.One of folk handicraft art treasure in China, not only promote the development of Chinese art, but also had a profound influence on culture and civilization of the world, but in the face of QiCheng clay sculpture " BanBudao" the imminent decline of folk art, the urgent need for the correct branding and is suitable for packaging design. This paper through the QiCheng "BanBudao" the background of the clay sculpture research, understand its historical origin, development, and prospects for the future of elegant; At the same time, combined with the comprehensive analysis of the characteristics of the clay sculpture itself to integral style in the packaging design, structure, visual aesthetic made QiCheng clay sculpture of the packaging design strategy; Finally extracted elements into design language, the connotation of via text, graphics transform, color rendering, etc will be QiCheng can’t "BanBudao" clay sculpture and the overall packaging design. By making targeted the overall packaging design, from the perspective of the packaging design to promote the development of the intangible cultural heritage, make QiCheng "BanBudao clay sculpture" brand image for the masses, and folk arts and crafts in a bigger space.