Research On Competitiveness Of Culture And Creative Industries

Since the 1990 s,the cultural and creative industry attracted the eyes of the world with its unique charm and tremendous growth rate, cultural and creative industry has become an important pillar industry in many countries, creating a large number of employment opportunities, occupies a pivotal position in the national economy, and become the new engine of the economic development. Worldwide, the film industry and the media industry in the United States, Japan’s animation industry, the Korean online games industry, the German publishing, British music industry have become a symbol of the international industry, become the most intuitive and specific reflection of a country’s comprehensive national competitives, Cultural and creative industries have become the world’s most active new economic growth point and the most potential industry.In 2009 Jiangxi province put the development of cultural and creative industries into one of the ten new strategic industries, which shows government in Jiangxi province put important attention on the cultural and creative industries. Jiangxi province, has rich cultural resources, how to make Jiangxi province changes from big cultural province to cultural powerful province is an important topic of Jiangxi provincial government, therefore conducts the research to the Jiangxi Province cultural creative industry competitiveness, to find out the advantages and disadvantages of the cultural and creative industries and promote the competitiveness Jiangxi cultural and creative industry has important significance.The contents of the study are as follows:First of all, introduce the research background, research significance and the related theory.Secondly, by using the method of factor analysis and correspondence analysis,we compared from the combination of within province comparison and the comparison of province in central region,from the two perspectives on the competitiveness of Jiangxi Province cultural industry to carry on the empirical analysis and evaluation. Through factor analysis,we get an overall understanding and positioning of the comprehensive competitiveness of Jiangxi cultural and creative industry; through correspondence analysis, from microscopic layer to find the deep factors affecting the competitiveness of Jiangxi cultural and creative industry,Through the evaluation of six central provinces,we find the comprehensive competitiveness of Jiangxi cultural and creative industry in the central six provinces is in the middle and lower levels, the basic competitiveness and competitiveness is in the medium level in the central region, while reflecting the potential competitiveness of the industry growth ability showed strong competitiveness, however reflect the industry innovation potential competitiveness and market demand is very weak through the analysis; evaluation found, the cultural and creative development of Jiangxi province’s 11 places all has its own characteristics, they need to adopt the differential strategy to enhance the various regions of the cultural and creative industry competitiveness, and enhance the comprehensive competitiveness of cultural creative industry in the whole of Jiangxi province.Finally, according to the results of empirical analysis, find out the existing problems, and then put forward advices to enhance Jiangxi cultural and creative industry...