Comparative Study On The Competitiveness Of Gansu’s Cultural Industry

In the21st century, cultural industry has been recognized the "sunrise industry" in theworld, and become the new spot for many countries to promote economic grow, as well asone of the important pillar industry. Gansu has a long history, Huaxia civilization which isChina’s symbolic culture originated in Gansu, therefore, the historical and cultural resourcesin gansu is quite rich, Gansu is called the treasure trove of China’s national culture. In2010,the State Council put forward the opinions named "Opinions on Further support economic andsocial development in Gansu",and that opinions has put forward the completion of a culturalprovince of Gansu. In2013, Gansu successfully got the task of construction the inheritanceand innovation area of Huaxia civilization, which is an historic task in relation to theinheritance of Chinese cultural heritage given by the state. At the same time, theimplementation of the target will further promote the development of cultural industry inGansu, and create favorable conditions to strive for early realization the goal of buildingcultural province in Gansu.At present, Gansu’s economy is undergoing a period of adjustmentof its industrial structure, the adjustment of industrial structure and economic development arealso need the promotion from the development of cultural industry.The most important of development of cultural industry is to improve thecompetitiveness of cultural industry.Adopt a scientific approach, evaluate the competitivenessof the Gansu’s cultural industry objectively, clear the problems existing in the development ofcultural industry in Gansu, can provide reference for the government to raise and improve therelated policies and strategies for Gansu’s cultural industry. It has very important significancefor Gansu to further enhancing the competitiveness of the cultural industry and promote thedevelopment of cultural industry.At present, the research on the competitiveness of culturalindustry in the field of domestic academic of cultural industry mostly use the method ofqualitative analysis to evaluate the competitiveness of Gansu’s cultural industry, and rarelyuse the method of quantitative analysis.The main contents of this study include the followingparts: summary of the related theory and research status of cultural industry from domesticand abroad. Compare the status of the development of cultural industry brtween some Gansuand province andcity in China.According to related theory of cultural industry, and drawlessons from existing research results, select the evaluation indicators according the fivefactors include factors of production, production capacity, demand basis, developmentsituation of related industries and the government investment, and build the competitivenessevaluation indicator system of cultural industry.With the software of SPSS16.0and usd themethod of factor analysis to evaluate the competitiveness of cultural industry of the31provinces (municipalities and autonomous regions) in China, and named the main factorswhich impact the score of the comprehensive competitiveness of cultural industry.Throughempirical study, it can be found that Gansu has advantages in cultural resource, market demand and investment. But there are still some other issues of Gansu’s cultural industry,such as the output capacity is backward, investment depend on the government lack ofemployees which have high comprehensive quality, the development of related industry isrelatively backward, the low income levels of urban and rural residents, investment in scienceand technology is low and so as the ability of innovation. The existence of these problemsabove led to lower scores of competitiveness of Gansu’s cultural industry. Finally, in view ofthe above problems, this paper puts forward some countermeasures to enhance thecompetitiveness of cultural industry in Gansu.