The Research On The Influence Of Intellectual Capital To Enterprise Performance In Cultural Creative Of The Listed Company

Under the background of economic globalization, cultural creative industry has strong momentum of development over the past decade. As the core emerging industries, it has been becoming a new growth point of national economy. Cultural creative industries are knowledge-intensive industries, the core of its development is the intellectual capital. Intellectual capital does not have a specific form, but it served as a very important role in value creation. It’s impaction on business performance is growing, especially in knowledge-based, high technology content businesses. How to better manage intellectual capital which can promoting business performance should be cause boss’ s attention.This paper takes the relationship between of cultural creative industries’ intellectual capital and enterprises’ performance as the main line. Combined with the research results on the intellectual capital, this paper will empirical analysis how do intellectual capital and its components impact on enterprise’ performance. For the enterprise performance indicator, this paper chooses 14 indexes form debt paying ability, operating ability, profit ability and development ability as the culture and creative industries’ performance factor to use factor analysis method to evaluate. This paper uses the SPSS19.0 statistical analysis software for empirical analysis which includes descriptive statistical analysis, Pearson correlation analysis, multiple linear regression analysis and other research methods. As a result, the intellectual capital of the enterprise has a significant positive impact on the performance, but the dimension of the various components has a different contribution.It follows that cultural and creative industry need to strengthen the development and management of intellectual capital, which can have a positive role in promoting improve enterprise performance. Finally, there gives effective suggestions for enterprise performance improvement of cultural and creative industry based on the conclusions.