The Research On The Evolution Of Semi-cursive Script Font

Semi-cursive script font is a vulgar form which is evolved by mature official script, it has a strong genetic characters and calligraphy tradition. Since it has been formed to nowadays, the semi-cursive script font is people’s daily conventional handwriting font, it also let many shoka obsession for this period, but also a highly aesthetical font. Therefore, understand the evolution track of the semi-cursive script font, and to find the inherent law in the form of the font and artistic aesthetic perception is helpful to construct the modern development of running script framework, and sums up the running script font design methodology. In view of this, the author from the perspective of design and sociology, combine with calligraphy study, philology, and other fields of study theory, attempts to comb systematically and discussion the process of the evolution of the semi-cursive script font.Semi-cursive script is is evolved by mature official script to satisfy the social “fast writing” and “easy identification” in the period of Han dynasty and Wei dynasty. Practical needs of society is the key to it. Then in political change, writing carrier, clerical aspects education, semi-cursive script font is on the development direction of artistic and professional. At Jin dynasty, the unique political chaos, metaphysics has produced open free writing environment at that time. Semi-cursive script font is also in the stocks is rhyme books under the wind turns gold stage. Then its normative fonts are formed by calligrapher. After that, the semi-cursive script lost in the past. As the change of The Times, the development of modern design not only provide an opportunity for semi-cursive script font, and also make it encounters.This paper applies the method of writing aesthetic and design thinking with reference to research focus on the representative works of running script font form, space composition, to get the enlightenment and expand the semi-cursive script font design principles. And comprehensive development rule and contexts of semi-cursive script font, and discuss the relationship between the semi-cursive script font with modern design and the new social media. Thinking the new media and the electronic information age based on modern design development of semi-cursive script font.