Heilongjiang Research Problems Of The Rural Public Cultural Products Supply

The prosperity of a country and the revival of the nation are inseparable from culture. In today’s world, culture has become a symbol of national soft power.A country has the competitive in the international arena because of the more advanced and excellent culture than another countries’. If we want to get advantage in the international competition, we should intensify the construction of socialistic culture in order to keep the culture’s progressiveness and enhance the cohesion and creativity of Chinese Ethnic Peoples by constructing the harmonious culture and promoting Chinese culture. Our country has always been an agricultural country with a lot of rural population, so to enhance the construction of the rural public culture in changing the backwardness in rural areas, building a new socialist countryside, promoting the construction of Chinese socialist spiritual civilization and the construction of socialist advanced culture, communication, and developing the advanced socialist culture has an extremely important significance.During the 30 years’ reform and opening up, China’s economy has a rapid development. The farmers’ income has increased dramatically and their lives improved significantly. The rural social appearance and the farmers’ spiritual outlook have extremely changed. The people’s cultural life has become increasingly rich and colorful, so their demands for spiritual and cultural products is growing rapidly. And the higher requirements on the content of the cultural products and quality are put forward. But now, the supply of rural public cultural products in our country is still unable to meet the urgent need of the broad masses of peasants in many aspects. In January 2015, the Party Central Committee issued <The opinions about to speed up the construction on the modern system of public cultural services>. It gives the important guiding opinions to the problem of the supply on the rural public cultural products in our country.Aiming at the current status and the main problems of rural public culture in Heilongjiang Province, the article puts forward some countermeasures and suggestions to improve the supply of rural public culture, on the basis of foreign experience and at home and abroad research analysis. At present, there exist a lot of problems. Such as the supply of rural public cultural products in Heilongjiang Province is insufficient, mechanisms for farmers to express their cultural demand and for diversified body to participate are not perfect, there is a lack of effective supervision mechanism for rural culture construction and the talent shortage of rural cultural construction. The main causes for these problems are due to relatively backward economic development in Heilongjiang Province, the ignorance of the government in the supply of rural public culture, the lack of subjective consciousness and enthusiasm of farmers, the unsound mechanism of the government supply, the imperfection of laws and regulations in the supply of rural public culture and other factors. In view of solving the existing problems in rural public cultural products in Heilongjiang Province, this thesis proposes some measures as follow:To push pluralistic body for rural public cultural products. To establish the mechanism of demand expression and supply decision-making. To develop and improve the content of supply, and strengthen the team building of rural public culture service. To improve the supervision mechanism and evaluation mechanism. By these measures to improve the supply level of rural public cultural products in Heilongjiang Province and the current situation of public culture in rural areas of Heilongjiang Province. What’s more, we can provide more effective rural public cultural products, and meet the spiritual and cultural needs of the broad masses of peasants.