The Impact Of Decision-making Style, Framing Effect On Risk Decision-making

In recent years, with the development of decision-making research, risk decision-making have become the focus of much attention in the study in a number of disciplines, such as management, psychology etc. The researchers gradually began to attach importance of the psychological impact of individual characteristics on risk decision-making. Multi-kinds of individual psychological characteristics associated with the decision resulting theory, previous studies have shown that the risk of decision making style and individual psychological characteristics of individuals are closely related Empirical research on the different types of decision-making style aimed to research how to influence risk decisions,based on the status of this study.This study also attempts to influence decision-depth study of the style of risk decisions. Since Kahneman and Tversky proposed framework in 1980s, the relationship between risk decision framing effect and risk decision-making has been a hot area of research.Scholars at home and abroad for framing effect launched a lot of research. But that decision-making style and risk decision-making framework for joint action in the discussion of the lack of studies comparing the two variables. Therefore, this study from a psychological point of view, use psychology experiments to study the combined effect of the role of decision-making style and framing effects on risk decision-making, and explore the role of decision-making style between the frame effect and risk in decision-making relationship.In this study, Shanxi college students as subjects, study 1 and the study 2 use a questionnaire survey methods:a study explore the impact of four different types of decision-making style of decision-making role of risk propensity; also study the effect of two problems validation framework and analyzed the benefits and risks the loss of two frameworks tend to influence the decision-making mechanism. Studiy 3 use experimental design between 4×2 trial to explore the effects of different types and different decision-making style variables on risk decision-making framework tendencies, while investigate the regulation of decision-making style between the framing effec t and risk decision-making relationship.Application of SPSS 16.0 statistical software for research data were analyzed by descriptive statistics, multivariate analysis of variance, multiple post hoc test (LSD), simple effects analysis, draw the following conclusions:1. Different types of risk decision making style tends to have a different influence:there are significant differences between intuition-impulsive style and avoidant decision-making style on risk decision-making tendencies, and there was not significant difference between rational style and dependent style;2. Different frameworks for risk decisions tend to have a different influence:the subjects in the frame tend to benefit from risk aversion, and in the loss of the framework prefer adventure;3. Decision-making style and framing effects together in the same risk situations, have an impact on risk decision-making tendencies, and the presence of risk decisions tend to affect the interaction;4.Regulate the relationship between the different types of decision-making style of framing effects and risk decisions tendencies:the intellectual type of decision-making style and dependent persons in the framework of benefit is risk averse, but in the framework of the performance loss risk appetite; intuition-impulsive decision-making style of those two frameworks in the performance of risk appetite, but in the context of risk appetite, loss of performance is more obvious; avoidant style of decision-making by the two frameworks are in risk aversion, but tend to benefit under the framework of an increase in risk aversion.