The Research Of China’s Creative Micro Groups And Its Brand Development

Along with the high-speed development of the knowledge economy, high-profile creative industry, electronic commerce and the network marketing’s rapid rise as well as the maturity and changes of consumers, varieties of small creative design groups emerged in Cultural creative industry, which can be collectively referred to as Creative Micro Groups. As an important economic force of Cultural creative industry, which is vibrant and has much development potential, it is necessary to study it as an independent emerging object.This subject will use literature method, case analysis method, comparative research method and inductive method to analyze the background, environment, development opportunities, own characteristics and unique advantages of the Creative Micro Groups. Furthermore, the subject will summary the construction strategy and marketing model of the Creative Micro Groups Brand based on predecessors’ research and cases at home and abroad. Through all these, this paper is trying to provide reference and inspiration to developing small micro cultural creative enterprises.Considering whether market, consumers, products, or Creative Micro Groups themselves, Creative Micro Groups Brand must adhere to the brand development road. Continuous brand management, clear brand positioning and multiple integrated brand communication are effective brand construction strategy, which helps to stand out in the fierce competition and to establish strong brand with less cost.At the same time, Creative Micro Groups Brand use various media especially for new media and focus on concept spread, gathering audience, product innovation in turn. Therefore, information flow promotes user flow, user flow promotes product flow, product flow promotes fund flow, and new round of cycles operation continuously, which achieve the spiral type of rising, jointly promote the expansion of Creative Micro Groups Brand’s business. Thereby, a series of personalized, branded products can be produced and presented constantly to meet the new requirements of changing consumers. With continued ascension of brand core value, high quality of brand consumer groups and constantly improvement of product innovation system, Creative Micro Groups Brand will achieve sustainable development. As a result, Creative Micro Groups can demonstrate their-value and significance in the competition with traditional large-scale industrial enterprises to win their own space for survival and development.