The Analysis Of Banderilla’s Consumer Society Theory

In France, Jean Baudrillard is one of the most influential sociologists after Derrida, Sutter, Foucault and so on.He is a series of great thinkers, philosophers,who is most concerned about the consumption culture and activities for the famous thinker in contemporary western academic circles, known as the "post- modern high priest". His early theory of consumer society, with semiotics as a starting point, comprehensive and systematic diagnosis and examination of the consumer society, profoundly reveals the essential characteristics of the contemporary western consumer society.To study Baudrillard’s theory of consumer research will help us understanding not only the characteristics of post-modern thought, but also the relationship between technology and consumer, or people, or alienation, which will help us to create a better technical world.By reading Baudrillard’s theory of consumer society systematically based on the book. There are four parts from the content.The first part puts forward the basic theory of consumer society, which is the analysis and understanding of object. The analysis of object is based on his doctoral thesis, which indicates the identification of the “object” and give new characteristics based on the new technique for his theory of consumer research.The second part is deeply analyzing the consumer society of Baudrillard’s theory. With analyzing the “consumer” and “consumer society” and researching the article based on them, the characteristic and implementation of the consumer society can be generalized. With explosion of the symbol, which influences the alienation and controlling in consumption, people lose their mind in this symbol system and criticize the symbol consumption.The third part is the philosophical thought of the theory, which based on the research of the consumer society theory. Few researchers mentioned or paid attention on this important part, which has important impact and meaning in this technical time period. In this part, this article point out the important role of technique in the consumer society through the analysis and evaluation of technology and media technology.The fourth part of Baudrillard’s theory of consumer society evaluation, he must through the symbol of the perspective of consumption, pointed out that the symbol consumption is the root of today’s society of consumption alienation, alienation theory of Marx is the inheritance and development of; at the same time, he also because of too much emphasis on the role and significance of symbols, ignoring the main role of the people, and ultimately to the path of technology pessimism. Then according to the analysis of the consumer society and China’s consumption situation, to explore the significance of the theory of China’s characteristics of the times, can make us to grasp the consumption characteristics of harmonious society better, to constructe the socialist Chinese bette.Baudrillard as a postmodern thinkers and social critic, once caused worldwide "Baudrillard effect", his thought has important value of research and the significance of research. In this paper, through the systematic research on the theory of consumer society, in order to better understand the root causes of the phenomena of consuming alienation of Western capitalist society and generation, which is conducive to China based on their own realities to construct reasonable consumption patterns, and as we understand and deal with the reality to make a useful reference.