A Study On Upgrading Of Hangzhou Culture And Creative Industry Cluster Based On Global Value Chain

With the economic development and industrial structure upgrading, Culture & creative industry play a very important role for its low energy consuming and high value-added knowledge concentrating. There is an obviously cluster trend in Culture& creative industry which includes in the characteristics of production network, personal relationship network and Knowledge spillover effect. Involving in global value chain system, Creative&culture industry make a progress with with the development of economic globalization.Applying with the theory of global value chain and theory of industry cluster, the paper analyzes the inner relationship in culture & creative industries and tries to find the inner drive& way for industry upgrading under global value chain. In the meantime, the paper compares the experiences of culture&creative industries upgrading in USA, UK, Japan, Korea and Taiwan of China. Taking Hangzhou Culture & creative industry as an example, the paper adopts SWOT way to study the current development status of Culture & Creative industry and try to find the right way& government policies for industry upgrading in the view of global value chain.