Zhejiang Cinema Development Present Situation And Strategy Research

The construction of zhejiang cinema has experienced 90 years of history, from nothing before liberation to the founding of new China to 1994 in zhejiang province after Beijing, Shanghai and other big cities outside the country’s major film culture window. After the film industry in zhejiang province along the orderly- disorder-the new order; Development of dynamic balance- imbalance- a new equilibrium, and the way forward. After 2001, the Chinese cinema from monopoly to market-oriented operation, China’s booming cinema ushered in the new time. Zhejiang cinemas, along with the development of the Chinese film market has experienced the ups and downs of each stage of development, the development of zhejiang cinema to comb, can be more objective to prompt the existing problems in the development of the current zhejiang cinema, promote the development of zhejiang cinema rationalization, the study of zhejiang cinema business strategy at the same time, explore the theater business feasible strategy research, provide corresponding countermeasures and Suggestions for the development of cinema.This paper first reviews the development history of Chinese cinema, and the development of the cinema in zhejiang province and its geographical distribution. Then through to the theater for many years the change of management model in zhejiang province is analyzed, based on the analysis of the development of exploration in recent years, zhejiang province, the cinema’s operating conditions and operating cost, and on this basis to predict the future development trend of the cinema in zhejiang province. And combining with the characteristics of American cinema management puts forward the corresponding policy Suggestions to promote the development of cinema in zhejiang province.The conclusion: the division of the first in zhejiang province, the cinema too concentrated; Rising operating costs in the cinema constantly operating profit will decrease with the increasing of competition and constantly; Three cities and county township other cities in zhejiang province will be the future the main land to develop theater, have great potential for development. The innovation of this paper lies in that the system is studied in zhejiang province, the development of the cinema, by combining the theoretical analysis and data analysis to increase the reliability of the theory.