Study On Development Strategy Of Y Cinema In Dalian

In 2020,the rapid development of the film industry was overshadowed by the novel coronavirus epidemic.Under the influence of the epidemic,the number of films produced,distributed and screened declined significantly compared with the same period last year.As the end market of the entire film industry,cinemas became one of the industries most severely affected by the epidemic under the background of the indefinite suspension of screening.But before the outbreak of the new champions league influence,China’s film industry after a golden decade of rapid development,had entered into a period of slow growth.many theaters their company,the developing mode of rapid expansion has been difficult to adapt to today’s competitive environment,the emergence of the epidemic,or will be the transformation and upgrading of industry development of the catalyst.Dalian Y Cinema has witnessed the golden period of rapid development of China’s film industry,and is also at the threshold of transformation and upgrading in the post-epidemic era.In order to gain full competitive advantages and maintain sustainable and healthy development,Y Cinema must consider its development strategy as the primary issue.This thesis takes the development strategy of Dalian Y Cinema as the research object,and firstly introduces the significance of the topic selection for the development of the cinema online industry.This thesis has guiding significance for Dalian Y Cinema to break the current development dilemma and achieve the further development of the company.Secondly,on the basis of summarizing the relevant theories and analysis tools of strategic management,the thesis gives an overview of the basic situation and development status of Dalian Y Cinema,including the basic introduction of the company,the analysis of the company’s internal resources,the analysis of the company’s internal capabilities,etc.Thirdly,based on the current situation of Dalian Y Cinema.As the premise,this thesis starts with the external environment of the enterprise,uses the knowledge of management,statistics and PEST analysis tool to analyze the external macro environment of Dalian Y Cinema,and at the same time,analyzes the development and competition status of China’s cinema industry.Next,according to the analysis results of the internal and external environment of Dalian Y Cinema,summarize and analyze the external opportunities,external threats,internal advantages and internal disadvantages of the company,using SWOT analysis tool to select the form of development strategy of Dalian Y Cinema,and then determine the strategic positioning and goals of development.Finally,suggestions are made on the development strategy of Dalian Y Cinema from the perspectives of market strategy,marketing strategy and competition strategy,and they are guaranteed from four aspects of talent construction,business process,responsibility mechanism and organizational structure.The last part is the conclusion of this thesis.The research results of this thesis can not only provide reference for the strategic layout of Y Cinema In Dalian,but also hope to provide reference for the strategic transformation and upgrading of the cinema industry.