Public Poster Design Based On Cognitive Psychology

Poster is the most common design, the development of graphic design disciplines are very important research topics, Shigeo Fukuda said: "Placard poster is a symbol of human wisdom and culture," poster have a crucial impact on people’s thinking visibly. Whether commercial or public service poster posters have become an part of the most important part, it is the continuation of human civilization. With the improvement of the economic and social level of civilization, people’s living standard has been greatly improved, the pursuit of high quality of life while the poster design put forward higher requirements and expectations. In the information age, posters despite the impact of the network, multimedia, etc., but in the minds of the designers still have a very important role to play unlimited imagination and creativity of the designer.In order to enhance the influence and power of public welfare propaganda posters in the modern society, and more posters reflect social values, we must improve public service poster’s creativity, strengthen everyone on the hot issues of social concern and understanding, in addition to accurately deliver public service information In addition, transfer aesthetics, allowing designers and spiritual dialogue,the real heart of the resonance is caused by the poster design priority. In this paper,environmental studies class to start charity poster from cognitive psychology, the mind is the question raised of how it works, how we perceive others, events and all kinds of things related to cognitive psychology; how we remember and we remember exactly what; we How to organize information in mind, posters with graphics, text,color and other visual elements to deliver a rich, how to make the exact meaning and implication will be shown, you can proceed from a psychological point of view, a careful understanding of the object, select the appropriate design elements, and strengthen the poster features the characteristics, which can create a visually beautiful works.Through the study of this subject, elaborate welfare poster design based on cognitive psychology research can provide new ideas and help designers make public design.