A Theory And Practice Of Contemporary Art Industrialization Production

With the economic globalization nowadays, culture economization and economy and culture of economic integration had become the important feature of the cultural industry development. In western developed countries, the cultural industry played a significant role, closely relating to the national economy. Cultural industry had a certain development, but still at its preliminary stage. with the scale advantages and the strong cultural industry having not been formed, the national and regional cultural industry and lots of space can be further development for mining resources of cultural industry. It provided an in-depth basis for the theory and practice research.The thesis was based on the theory and practice of contemporary art industrialization production, with the knowledge economy, culture, economy and market economy as the research background, also using the marxist artistic production theory, Benjamin’s mechanical duplication theory and adorno’s culture industry in modern cultural studies theory and bourdieu’s cultural capital theory. The study focused on the production and industrialization of culture and art practice operation, taking the Guangxi media group co., LTD. (hereinafter referred to as the media for examples) of the industrialization of the process as a model, making a concrete analysis on the media industrialization process and the successful experience of industrialization, so as to combine the f theory with practice.First of all, paper sort and concluded the background and theoretical basis of art industrialization. With the continuous development of economic globalization, culture economization and cultural economization had become more obvious, significantly impacting people’s social life. The maturity and perfection of market economy and the growing cultural demands promoted the industrialization development of culture and art, which acted as a symbol of cultural economy era. And, with the promotion of modern science and technology and the rise of mass media, culture and art production activities showed new development vitality and a trend of industrial development.Secondly,paper interpreted the foundation of the research on art industrialization. This part mainly exlained the Marx’s artistic production theory, the Benjamin’s mechanical duplication theory, the adorno’s cultural industrial theory and the bourdieu’s cultural capital theory, forming the academic basis for art industrialization production theory research. Marx’s production theory clearly put forward the point of the spirit of "art is a special mode of production", and taked the artistic production in the field of market economy, which not only about acted as a guidance to the industrialization of the production practice, but also laid theoretical basis for the industrialization of art theory. Benjamin’s mechanical duplication theory provided a new perspective for it criticize the art of mass production, mass production from the Angle of technological progress. In modern cultural studies theory, adorno’s cultural industrial theory of western industrial civilization criticism, aimed at promoting social theorists can to track of social problems, and reflected on the nature of modern civilization. Bourdieu’s cultural capital theory interpreted capital from the perspective of economics, then redefine culture and art practice from the Angle of capital, providing a novel perspective to cultural capital transformation and operation under the condition of market economy, which also created a completely new theoretical horizon for the study of the art industrialization.The third part focused on analysis of the art industrialization production theory, defining the basic concept of the art industrialization, the art production and art industry, clarifying the relationship between art industry and artistic production, art production towards industrialization conditions, exploring contemporary art production industrialization operation pattern. Through the above research, the author concluded that being a special kind of practice and exercise, art production was sensitive, objective, purposeful, objectification characteristics, Art industry originated in the production of art, which was a type of production after the art production entered the market economy and produced cultural products and cultural service with the help of the carrier of cultural enterprises. In the market mechanism, Art industrialization was a modern industrial development mode, according to the new business mode of operation. It operated under the production oriented and consumer oriented mode.After discussing art production theory, the fourth part chosen the model as a typical case of the contemporary culture and art industrialization production. The author analyzed the industrialization course, the successful experience, the existing problems and the development countermeasures of the molel. It becomes an excellent, highly professional and personalized culture group, because it can break the profession boundary, resource integration, regroup the field of culture, drive the innovation of traditional industries with the help of emerging, and promote diversified media industry integration and the perfect combination of two interdisciplinary professional operation pattern. In 2012,the ministry of culture listed the Model as one of the fifth group of national cultural industry demonstration base of the column,which fully prove its industrialization construction was success.Finally, it discussed the Significance of the research on the theory and practice of art industrialization, for which not only can rich art production theoretical system, but also provided a solid theoretical basis for the art innovation of the contemporary art theory.Art industrialization theory broke through the train of thought of the former research on art production, analyzed the problems in process of the production of contemporary art production from a new perspective and laid the foundation for the cultural industrialization development. At the same time,art industrialization in the contemporary times revealed that the art of dimension production had been extended to the social, economic and cultural fields. it also becomes a new trend in art production. The research not only reflected the practical character of the literature and art theory, but also guided the methodology and the research of interdisciplinary.