Research On The National Geographic Indication Product Packaging Of The Emotional Design

Geographical indication system originated from modern Europe. Although geographical indication protection system of China starts relatively late, also has a rapid development in recent years. Through the investigation and study of geographical indication products on the market at present,the author found that, although those products with good quality and reputation, there are widespread packaging roughly,and do not make enough use of the region culture feature. if you don’t consider these problems and phenomenon,there will become the bottleneck of enterprise development, and then influence the development of regional economy, Therefore, raising the level of geographical indication products packaging design is particularly important.This topic to the innovation of the geographical indication product packaging emotional design as the research object, through emotional and relationship between geographical indication products, make the design of packaging has a certain emotional arousal. And based on the regional history and culture of origin geographical indication products, combined with the function of packaging design, positioning method and so on, to convey the role of geographical features. Eventually forming the design concept of geographical indication product packaging design, methods, strategies and application in rizhao green tea in packaging design, the verification through practice explore feasible for national geographical indication product packaging design method.This topic through to the national geographical indication product packaging case analysis, put forward the national theory marks the development trend of product packaging, and the development trend of emotional design as the theoretical foundations of the subject, intended to use emotional design concept into the national geographical indication product packaging design, set for a practical design method is put forward. Subject to national geographical indication product packaging design and emotion design skillfully combined, through the exploration of human emotion and the expression of national geographical indication product packaging design, and use a large number of case analysis, put forward the packaging, the emotional design strategy of national geography indication method, and through the design example of application of fully verified, design method of the country’s geographical indication product packaging theory is a useful supplement, method theory applied to other geographical indication product packaging design, to provide other geographical indication product packaging design ideas, inspiration and reference.This topic is divided into five chapters, according to the theory, practice, theory about the process of reasoning. Paper first chapter the introduction briefly describes the research background and the research status of geographical indication product packaging design at home and abroad; Expounds the research significance of this topic, purpose, content and method. Based on this, puts forward the innovation of this thesis research. The second chapter mainly discusses the concept of national geographical indication products, packaging design and functionality, for example analyzes the national symbol product packaging design of greening, symbolization, and emotional development trend, and further through the development trend of emotional design as the theory basis of this subject is put forward. The third chapter is mainly about the main content of national geographical indication product packaging emotional design and form of expression, the geographical indication product packaging design combined with theory of emotional design, through multiple case analysis of the "five senses" in a person’s emotions, sight, touch, hearing, smell, taste, respectively in national geographical indication product packaging design. Visual focus on color, graphics, text, expressing the emotion touch mainly material of emotional expression, hearing, smell and taste in the visual and touch the association and imagination on the basis of the emotional perception. For the later method strategy is proposed to provide adequate theoretical basis. Fourth chapter product packaging emotional design strategy of national geography indication is the key of the thesis chapters, attempt to provide a reasonable set of geographical indication product packaging design method innovation strategy. The fifth chapter is the practice of national geographical indication product packaging design, according to the basis of above analysis theory, method and strategy, the Rizhao green tea project application and validation method in practice strategy, and constantly improve.Through the research of the above content, this topic’s main research is to explore national geographical indication product packaging of emotional design method, strategy, put forward the Rizhao green tea packaging design and practice.