"Half Sugar Doctrine"dessert Shopin VI Design

With the rapid development of modern economy, the improvement of people’s living standard,the high quality of life, a vision recognition system design in place,concise generous is to enhance corporate reputation, corporate image shaping and convenient way of. VI design as a corporate visual identity system, its design affects the corporate image, but also a way to attract consumers, corporate image design good plays a vital role for the development of enterprises. Through the design of the overall image of VI is equivalent to a set of tailor-made for the enterprise positioning for the enterprise, and can promote their own clothes, it is not only the enterprise’s own appearance, it is to let the public think this is a reputable enterprises, thus to good publicity for the development.VI is designed as a communication bridge between enterprises and consumers,is the intangible assets of the enterprise is very important, the most direct way is consumer awareness of the enterprise and the product, and the “half sugar doctrine”dessert shop as food enterprises, in addition to achieve safety and health food, the external image is also very important, consumers are often the first to generate interest from the vision on the visual recognition system, and good can also affect appetite, more icing on the cake.In the VI design for the " half sugar doctrine" dessert shop, based in the logo design part in English combination, on the sign used cupcake image, the shape of the tongue and the tray in the outer handle. In word processing, the text will be deformed,the simple image into the cup, to highlight the theme. In the color processing with red and coffee color as the main color, grey green light, because the red rose is a symbol of life, dynamic performance, coffee color represents the elegant,neutralizing, and gray green with red rose, giving a green red lining feeling, as with the graphics on behalf of a healthy attitude to life-- not publicity.