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Remould "Jingdezhen" Brand

Posted on:2016-09-21Degree:MasterType:Thesis
Country:ChinaCandidate:W W GongFull Text:PDF
GTID:2295330470471478Subject:Fine Arts
Abstract/Summary:PDF Full Text Request
History of Porcelain producing in Jingdezhen originated from Han Dynasty and had been lasting for more than 1800 years. During the long historic development process, "Jingdezhen" epitomized the distinguishing features and skills from other kilns, absorb the quintessence and transform it as its own productive forces then export overseas. "Jingdezhen" has become a brand and business represents ceramic.In the past thirty years Jingdezhen faced complicated contradiction while transiting from planned economy to market economy. Most ceramic enterprises sunk into various developing predicament.In the context of top development planning:"One belt one road", "mobile internet plus", we should consider about capital grafting, talent attraction methods, seize the modern trend, achieve overtaking around the corner and remodeling "Jingdezhen" brand eventually.
Keywords/Search Tags:Jingdezhen, Transition, Capital, Talent, Trend, Culture
PDF Full Text Request
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