The Application Of Paper-cut Form In Plane Advertisement Design

Paper cutting is a special form of folk graphic folk social culture in China, it is a reflection of the regional groups and ethnic group spirit. Paper-cut pattern rich shapes, colors and diverse elements, and profound cultural connotations constitute the overall visual image of paper cutting.Paper-cut design in the form of advertising that not only focus on the commercial, but also consider their own cultural forms of paper cutting. Therefore, the use of research in the form of paper-cut print ads from the graphics, text, color, and comprehensive analysis of paper-cutting perspective factor given print advertising visual effects, the paper-cut national culture used in this form of print ads in the field to explore a complete, diversification of the road.This paper is divided into a total of five parts, the first chapter is an introduction, first pointed out that the article research background, purpose and significance, domestic and foreign research background and research methods through a lot of information on the investigation. The second chapter of history is mainly produced in the form of paper-cut definition and content to do the analysis, paper-cut in the form of print ads for the content behind the relationships between support. The third chapter discusses the paper-cut in the form of culture and aesthetic expression in print ads in the fourth chapter analyzes the relationship between advertising and graphic design in the form of paper-cut between the paper-cut in the form of a plane from the performance of the carrier to provide flat stage, to support itself in the form of paper-cut design of advertising content, and then talked about the way of thinking of the paper-cut art graphic print ads expand, concluded that the form of paper-cut graphic design gives real value. Chapter five major research paper cut in the form of color, graphics, text, visual expression, pointed out the principles and characteristics of paper-cut in the form of visual graphic design use when followed, in the form of paper cutting plane of performance from many aspects, multiple angles different levels and depth analysis and discussion, the final form of print ads rich paper-cut effect.