Research On The Development Predicament And Countermeasures Of Public Cultural Products

In 2011, the CPC Central Committee, the State Council issued "on deepening the non political newspaper publishing unit system reform opinions", in October 25th the same year, the seventeen session of the six plenary session of the Central Committee of the Communist Party is unanimously adopted "decision" CPC Central Committee on deepening the reform of the cultural system to promote socialist cultural development and prosperity of several major issues, the next step the reform of the cultural management system put forward specific opinions and demands:to "focus on outstanding public property, strengthen the service function, enhance the vitality of development", to promote the general political newspaper agency, public welfare that the implementation of enterprise management press, represent i ng the national characteristics and national level art troupes and other institutions."Qingdao literature" as the only pure literary journal, Jiaodong Peninsula should decide on what path to follow? Author from the public cultural product theory, the concept of pure literary per iodicals and the pure literature and mission, since the reform and opening up the purpose and significance of the reform of the cultural system, ana lysis of "Qingdao literature" as the social attribute of cultural products. And through the further development of China’s modern literature periodical review, to "Qingdao literature" as an example, analysis the present local literature journal’s plight, explore the Countermeasures for future development of public cultural products.In addition to the introduction and conclusion, is divided into five chapters.The fi rst chapter, the basic theory of public cultural products. From the beginning of the basic understanding of the culture, focusing on public welfare cultural connotation of product, analysis the main contents, elements and characteristics, as the development dilemma and countermeasure research of public cultural products and lay the theoretical foundation.The second chapter, present situation and problems of development, public cultural products. YISHION literature periodical as the object of study, further explains the concept and mission of pure literary per iodicals and the pure literature, analyzes its development, summarizes the development present situation,analyzes the existing problems.Since the reform and opening up the purpose and significance of the reform of the cultural system, and in-depth analysis of the current public cultural products.The third chapter,case analysis. In "Qingdao literature" as the start ing point, a rev iew of the development hi story and current situation. concrete analysis of the reasons of the plight of the pure literary journals and the development, including management system, the audience demand, the journal itself, market, science and technology of new media impact etc.The fourth chapter, domestic and foreign public cultural products development reference. Lists the development experience of public cultural product has the typical significance at home and abroad, the publ ic cultural products of cultural industry developed the United States, Britain and other countries of the development and the development of China’s Shanghai literary journal, for example, to seek a future way and the development of new ideas of the enlightenment.The fifth chapter, public cultural product development strategy. And discusses the public cultural products in the market economy and the reform of the cultural system "force", by the government, the audience demand, adapt to the market economy, management mechanism and the mechanism of talent, self innovation efforts, work out a suitable development path of public cultural products.