A Study On Improving The International Competitiveness Of China IP Film And Television Industry

Cultural industry bears the ideology and cultural connotation of a country.Under the global pattern of 21st century,various countries have already taken the cultural strength as a significant component of national competitiveness.Since The State Administration of Radio Film and Television formally put forward the project that the radio,film and television "go out" in 2001,under the promotion and support of the national policy,China IP film and television industry has been continually pushed ahead,sprung out a batch of both popular and critically acclaimed IP film and television drama,and expanded the industry scale in the domestic market.But the competitiveness of Chinese IP film.and television drama is obviously insufficient in the international market.In terms of the external condition,the hard environment level and soft environment level of China IP film and television industry desperately need to be elevated.In terms of the microscopic ability,the exploitation ability and profitability of China IP film and television industry is too weak to enter the international market.In terms of the product structure,the systematic planning and value chain extension of China IP film and television industry are imperfect.In terms of the product quality,the quality level and cross-cultural infiltration capacity of IP film and television drama are still at a low level.The insufficiency and flaw in the international competitiveness of ultimately lead to the poor "Visibility",serious cultural discount,low international recognition,narrow overseas issuance and screening channel of Chinese IP film and television drama in the international market.Taking this as the background,this study adopts the method of system analysis,case study and comparative analysis to explore the path and strategy of improving the international competitiveness of China IP film and television industry.In terms of theoretical construction,based on the theory of industrial evolution and the operation model of industrial four strengths,the study sorts the industrial trace of the development and operational logic of IP film and television industry of China and the West,illustrates the evaluation system of international competitiveness of IP film and television industry under the visual threshold of cultural industry study,and opens up the research direction of IP film and television industry facing the international competition and trans-culture communication.In terms of practical application,this study provides a set of systematic,concrete and operable path and method for China IP film and television industry,gives advice and suggestions on the international competitiveness of China IP film and television industry,and provides a reference for the related departments of country.Firstly,this study sorts and reviews the development status and industrial trace of the development of China IP film and television industry,considers that the current China IP film and television industry is undergoing the shock stage of atypical radical evolution,which is different with the industrial trace of the development of Western countries.In this stage,there are overall flaws exposed in China IP film and television industry,for example,the film and television industry policies have certain limitations,the protection effort of IP resource copy right is insufficient,the film and television enterprises lack the long-term planning for IP resource,the productivity of film and television IP resource is weak and so on.Secondly,this study selects the IP film and television drama of the United States,Britain and Japan as case studies,and analyzes the status of IP film and television industry in the Western developed countries.The analysis shows that American IP film and television industry has formed the operation mode which focuses on the whole copyright development.IP film and television drama of British IP film and television industry is famous for its high quality and high level.The Japanese IP film and television industry creates a system of its own,which mainly focuses on the adaptation and production of cartoon IP and forms the value chain model of full-type development.Finally,based on the operation model of industrious four strengths,this study analyzes the existing problems and causes of the international competitiveness of China IP film and television industry.On the basis of the operating experience of IP film and television industry of China and the Western developed countries,this study puts forward the path of the international competitiveness of China IP film and television industry.To be specific,the macroscopic competitiveness of China IP film and television industry is insufficient,the microscopic competitiveness is weak,the structural competitiveness is unformed and the quality competitiveness needs to be improved.In general,the development of the industry has been significantly restricted.By providing a reference for the operation logic of IP film and television industry of the Western developed countries,this study puts forward that the path of improving the international competitiveness of China IP film and television industry can be generalize into four aspects:(1)In terms of macroscopic competitiveness,the policies should be improved and the industrial support degree should be strengthened;the West can be used for reference and the copyright protection system should be perfected.(2)In terms of microscopic competitiveness,the fans should be deeply managed and the social marketing should be ignited;the financing channels should be broadened and the capital structure should be optimized.(3)In terms of structural competitiveness,the cooperation should be sought and the sustainable development should be focused;the development should be carried out orderly and the model of value chain extension should be built up.(4)In terms of quality competitiveness,the Chinese national condition should be combined and the character image with common human values should be constructed;the craftsmanship spirit should be pursued and the quality of IP film and television drama should be improved.