Advertising Design And Communication Research Traditional Virtues Of Charity

In the rapid development of today’s society, material culture has reached a certain stage of rapid development for people to ignore the construction of spiritual civilization, our society, "impetuous" atmosphere of deep cleaning needs. People’s bad behavior and rude language to influence the lives of the poor, which also makes it a personal accomplishment and the traditional virtues in life, this undesirable phenomenon is an obstacle to the harmonious development of our society faces. How Confucius created the modern social standards of the traditional virtues of Confucian culture is passed to people by way of advertising, "self, family, country," prompted us to themselves, their families, society more harmonious and orderly, able to promote community towards more good direction.We have what kind of method will inspire beauty in people’s hearts out? As the most direct and effective way is to design the designer’s work can make some impact on the audience mind, spark clashes resonance, which can guide people’s behavior. In the design, aesthetics and acceptance of the majority of the audience is a matter of the designer should first consider. Choice of what kind of a way to pass on a certain type of audience the traditional virtues, can change the design method perfunctory currently circulating in society, we want to explore is much better from an artistic point of view of the traditional virtues of public service advertising design. For most of the audience for the traditional virtues of the content and story plot PSAs expressed more to attract them. Swap roles with their soul to experience, the use of audiences around the subject matter as well as with the performance of a variety of methods of expression were expressed by the "mood" is the foundation of the traditional virtues of public service ads. How to better design the traditional virtues of public service ads to do the picture elements in innovation more attractive, we are going to explore in the design problem. In the traditional virtues of public service advertising spread in the media as technology advances and people’s habits and a step by step evolution of communication which makes it more colorful. For different audiences and different environment for the spread of what is worth pondering. In the communication process, should mobilize all forces to participate in the community come in, the government as a disseminator of "leadership" should support and organizational activities, with the strong backing efforts to spread the traditional virtues of public service ads will be of great upgrade. And enterprises to join and participate in the audience are the traditional virtues of public service ads from all aspects contributed to the spread. Only do a more comprehensive communication strategy advantage of all parties in the dissemination of the traditional virtues of the audience were tospread, it can be more effective on people’s minds and behavior optimization.Seen in this light, good social order and civilization is to maintain the traditional virtues, only the traditional virtues of public service advertising design and dissemination of a more artistic, practical and consistent with the requirements of its huge role to play.