| Facing to the era with information growing,people's life rhythm are speeding up and the level of life is improving,it forms a passively absorb state through visual effect and disseminating experience to the traditional media advertisement.Withal,in this condition,the development of traditional advertising industry produce gets into trouble.So advertising industry in the background of the development of the times,build a platform of network technique resources,under the help of technology and technical means,to find a new breakthrough,to let the new media art,which makes the dynamic advertisement appear in the visual life of people.Through comparative study,dynamic advertisement is based on traditional print advertisement,there is a close relationship between the essence of visual design and the connotation of artistic visual expression.The difference is that dynamic advertisement open up a broader platform from creative vision to interactive experience,it makes artistic effect richer.Especially the interactive experience,through the example analyzing,the types and characteristics of dynamic ad application on the network platform are summarized,analyze the advantages of dissemination.It is a advertising complex contains various forms.Take the graduation design as an example,the key points of the research of visual design in dynamic advertising,exploring,analyzing,and summarizing from the aspects of construction of graphic symbols,scene space sense and adapt to the media information,and put forward the rationality and necessity of the humanized design in the dynamic advertisement.Prospect the developing trend of dynamic advertisement,under the atmosphere of new media and multimedia,expecting to bring in an endless changes and waves to the visual senses. |
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