The Eastern Suburbs Memory Of Brand Communication Strategy Research

The Eastern Suburbs Memory is a typical representative of the cultural creative industry cluster of Chengdu, its development must be Chengdu represents the development direction of the cultural creative industry cluster of Chengdu and patterns. Currently on a global scale, the cultural creative industry development is rapid, in many areas has become an important indicator to measure the local economic development level, many governments also the local cultural creative industry development as an important strategic industry, by means of function to promote the development of cultural creative industry.At the same time, the application of the concept of brand has appeared in all kinds of organizations and enterprises, brand products have occupied the mainstream position in the market.Culture creative industry park in operation in the process of brand building and communication is the important factor of its development, but the current academic circles is not about culture creative industry cluster brand and systemic research of the spread of the brand, in the aspect of strategy research is less. The comparison of identity is the enterprise brand communication strategy, cultural creative industry cluster brand has not yet formally mentioned in this paper. Due to the rapid development of cultural creative industry, this issue is becoming a hot spot of academic research, industry and academic circle has already started to appear to brand and park. The Eastern Suburbs Memory park of Chengdu local around the most representative and the well-known cultural creative industry park, research on his communication strategy for the research of cultural creative industry cluster in our country to provide a certain reference value, especially the Eastern Suburbs Memory park in the morning in the past two years has experienced a eastern music park to change the brand of The Eastern Memory park, also brought a series of orientation, content and strategy change, which involves many reasons and problems worth exploring.Especially in cultural creative industry competition will only worsen, more need to be based on the analysis of the problems, reasons to make targeted brand communication strategy suggestions, lay a solid foundation for future development.In this paper, the research of cultural creative industry first brand, propagation conditions, development trend and achievements made a comprehensive and classified. Then, in the cultural creative industry brand spread main manifestation of several characteristics, audience behavior phenomenon are analyzed, based on the current cultural creative industry park will appear in the overall brand communication activities and analysis of some problems in the current research in the spread of the Internet tools.