The Strategy Of City Brand Communication In The Times Of Cultural And Creative Industries

In today's world, economic globalization is accelerating, competition between countries gradually extended to the competition between cities, the city's status rising, increasing competition between cities, urbanization, development of countries and strengthen the country's modern the only way. So the concept of urban management increasingly popular, gradually accelerating pace of urbanization, this time a city without its own characteristics, did not form their own brand, will flood in history to be eliminated, just like a lifeless isolate them.Cultural and creative industries knowledge and culture in today's economy a great role in promoting the knowledge economy developed in the context of a respected innovation, emphasizing the cultural and economic integration with each other and promote each other's practice. Cultural and creative industries to promote economic development not only to enhance the competitiveness of the city, but also had a sense of community on a psychological level, and the ability to shape the city's overall image. Because of cultural and creative industries in the economic level and cultural level are the promotion of national competitiveness have important implications for cultural and creative concept in the grand and powerful countries were introduced, the global uprisings practice cultural and creative industries, creative class rise like mushrooms thrive. China's Yangtze River Delta, Pearl River Delta region and the development of construction in Beijing are many cultural and creative industry park to promote the development of cultural and creative industries and the construction of a number of cities has become a symbol, an important path of communication is one city brand, also become soft power upgrade inevitable choice.While the current good momentum of development of cultural and creative industries, but for cultural and creative industries in the city's role in brand communication and strategy of still in its infancy, not yet formed a complete theoretical system, which has become increasingly strong cultural and creative industries are incompatible adaptation. On the cultural and creative industries and the relationship between urban brand communication theory, not only can guide the practice of cultural and creative industries, rich cultural and creative industries and urban brand communication between the basic theory, can also promote the development of cultural and creative industries and urban brand communications to develop countermeasures to provide the corresponding basis. From the cultural and creative industries in the city of brand communication in the role as the starting point in the analysis of city brand definition, the resulting macro background, characteristics, classification and mode of transmission of several aspects, focuses on the cultural and creative industries in urban brand communications role and cultural and creative industries on urban brand communication strategy. And from a tactical point of view of urban culture in the process of brand communication strategy and creative industries to specific categories and discussed, intended to spread the brand for the city from the perspective of cultural and creative industries providing strategic and tactical aspects of the reference...