Enterprise Visual Image Research And Application On Ethnic Elements

With the development of informatization unceasingly, the influence of the elements of western culture on Chinese VI design intensifying. How to apply Chinese national elements to enterprise visual image not only affect the significance and identification of VI design,but also affect the nationality of the VI design, this article first expounds the national elements’ s value and its influence of on visual image of the enterprise, in the second interpreted the artistic expression of national elements in visual image of enterprise, lastly combining lotus bar VI design with national elements which verified national elements combined with enterprise visual image.Our designers can’t copy western design ideas and elements, we should pay attention to the exploration of Chinese national elements,Our design work should have its own national characteristics and national culture spirit opening out our own path of VI design, to apply Chinese national elements as the foundation of the VI design to continuously practice and promote the application of national culture on the VI design, combined with the scientific and effective design concept and modern techniques, so as to develop the VI design.It not only promote the development of the Chinese national elements, but also effectively improved the national elements in the application of the VI design.