A Strategy Explore For The Art Form Of China Enterprise Music TV

In the early 1990 s, Chinese mainland touched of western visual art-- Music Television(MTV) for the first time, then a new form of media quickly spread to the field of Chinese culture and art, inspired our TV workers and musicians, to create a kind of special Chinese music television work. In the late 1990 s, China’s economy went into the buyer’s market as a whole, which intense the competition of the same industry, besides, the competition of business modes is also changed, and the competition of brands gradually replaced the traditional competition of price, technology, capital, and channel, which becomes an instrument to win the market. At the beginning of the 21 century, some enterprises began to explore the way by using new forms of advertising to shape the image of the enterprises(brand). At the same time, the complex of Music TV and Advertising TV came into being. More and more enterprises had already realized that the most effective way is to create the image of enterprises by using Music TV if someone wants to stand in the fierce competition successfully.Enterprise MTV is a kind of advertising form which refers to use the enterprise(corporate or economic organization) as the subject, in order to shape the enterprise image, to show the advertising contents by Television Music forms of advertising content, through a fine screen, beautiful melodies and concept of corporate culture lyrics contained to attract the audiences, through the emotional appeal and audience resonate to occupy the dominant status in the fierce competition of markets. Enterprise Music Television has the advantages in promoting the enterprise image around art, carrying forward the spirit of enterprise, and publicizing the corporate personality because of its features of audio-visual binding, unity of music and the integrity of pictures. It is important to shape the enterprise image, promote the enterprise products, and improve the enterprise visibility and reputation and so on.In order to improve the spread efficiency of Enterprise Music Television,to promote the development of Enterprise Music Television, the enterprise should optimize current creativity, medium shot, post production and other artistic affects, should show the unique advantages of the visual beauty, auditory beauty, artistic conception, plot and the national sentiment, at the same time, the enterprises expand business space by using digital media, to deep the audience’s awareness and understanding of Enterprise Music Television, thus enterprises can make a big difference in the process of constructing its own image.