On Planning Feature Film Of City Image

In recent years, our country has been striving to develop cultural undertakings and cultural industries and implementing the reform of the cultural system. Along with the constantly powerful and prosperous China is economic strength and the gradually improved international standing, China is badly in need of managing its national image and city image. The most direct way a city image administrator employs is to encourage photographers to shoot various feature programs and documentaries which are related to the city image.This paper attempts to use the city image feature programs planning as the entry point and the Imprinting of Jin Town as the case. The research about the city image feature programs planning can be divided into three aspects. The first part mainly defines the city image feature programs and describes its characteristics. Using the Imprinting of Jin Town as the example, this paper deeply analyzes the city image feature programs planning from aspects of planning process and planning elements.The third part mainly presents some reflections on the current situation of the city image feature programs planning and attempts to use the innovative content and creation techniques to solve serious problems such as the homogenization phenomenon of the content and the ambiguous target audiences.