Research Of Demand Oriented Public Cultural Services Supply In Hohhot

In recent years, with the continuous improvement of people’s living standards and the rapid expansion of city scale, citizens’cultural needs have also been growing rapidly, which presents the transformations from unicity to diversity and from quantity to quality. Cultural supply has always been an important symbol of the modernization of the city, which reflects both the developmental level and the spirit of a city.Based on the theories of public products, new public service and new public management, this paper adopts the research methods of document, questionnaire and interview to investigate the issue of public cultural service supply in Hohhot from the perspective of residents’needs. The result of survey indicates that, although certain progress has been made in the public cultural services in Hohhot, there are still some problems, which are that supply accessibility is low, high homogeneity of primary cultural services, inadequate infrastructure and digital resources can not meet the needs of the residents. This paper puts forward several suggestions on these problems. First, to establish the concept of demand-driven supply; Second, to establish and improve the decision-making mechanism of public cultural services supply; Third, to strengthen the propaganda and guidance of public cultural services; Fourth, to improve the level of public cultural digitization; Finally, innovating the management mode of government services to promote the reformation of public cultural services-"supply side". These suggestions may further optimize the efficiency of public cultural service supply of cities.