The Expression Of Tourism Resources Culture In The Visual Image Of City Brand

Urban civilization to accelerate the development of globalization,more and more intense competition,more and more countries aware of the positive value of urban image transmission,the need to inherit the traditional culture on the basis of creating a unique image of the city.The concept of "city brand image" in the process of urban development is gradually introduced into urban construction.Now domestic and foreign cities are building their own city brand image recognition system,saving urban resources and energy to promote the future development of the city.Global city brand image recognition system research boom,indicating that the vast majority of cities in the ongoing efforts to explore their own city development methods,methods,direction and brand image.In this paper,from the perspective of tourism resources culture as the starting point,by digging the core culture of tourism resources,from the visual point of view to explore the culture of tourism resources to make it a city theme culture,shaping the city brand,so not only solve the city Characteristics of cultural positioning of the problem,but also provides a city development strategy planning menu,so that the concept of urban development strategy planning more obvious concept,more operational,more specific implementation of the city economy,culture,tourism,education And other systems together.