| Advertising is one of nowadays and people daily life associated with a higher degree and most noticeable important cultural landscape, with the continuous progress of human society of information and communication technologies and means of communication, the impact of advertising communication of social culture and people’s daily life is profound and extensive. This paper attempts to from a discussion of the advertising text "literariness" to start, through a typical case demonstrates the objective existence in the advertising text of "literariness", and the combination of different forms of media information dissemination characteristics, a comprehensive analysis of the different characteristics in different periods, different media practice in advertising text in the presence of "literariness". This paper through to the original theory systematically, draw the conclusion: modern advertising to meet the information needs of people at the same time, to people’s thinking, behavior and culture heart produced a subtle influence. Therefore, the study of advertising texts of "literariness", in the moment has a strong theoretical significance and important practical significance. |
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