The Return Of Value And The Construction Of Communicative Rationality

With the rapid development of science and technology, the rationality is split. When the positivism has covered the field of science, rationalism has been narrowed down to the simple purpose of rational behavior. Zweckrationales Handeln pursues the form rationality rather than the substantial rationality,which leads to the separation of the value from the existence. The aesthetic experience was altered to technological progress and the pursuit of purpose. The trend of commercialization also affected the field of culture----the use value of cultural products was amplified falsely, and the intentional behavior of the pursuit of material interests has become the biggest pushing hands of vulgar and flat cultural products.With the disenchantment of the world outlook, religion on the other side of the world was completely broken, and lost its power to maintain social integration. So Nietzsche hopes to fill the gap by modern art. However, Nietzsche can not legalize the retention scale of the aesthetic judgment, the aesthetic is more to be set as the other of reason. Webb advocated the methodology of value neutrality, and gave each person the power to choose a position of value.He believed that art must break free,and it shouldn’t do a priori value container. It should pursue its own aesthetic experience and value reflected.With the development of Internet business and information technology.The virtual network platform enables all participants to achieve the presence of full time and the whole area,set up a convenient bridge for the communication behavior of conduct object.Hypertext creating immersive feeling is to meet the unrealizable illusion of audience’s daily life,which creates a "presence" of the illusion, and thus cause the body to lose in the information. The rise of popular culture is the deconstruction of the discourse power of the cultural elite, and the development of the Internet as the medium of hypertext has overturned the previous discourse power structure. However, part of the power of discourse is to rely on the marketing strategy and means of speculation,and the operator of the network platform has realized the control of the way of thinking, emotional state, and even the language with the method of technology and codes. Habermas put forward the concept of morality in order to solve the problems in the separation of value and existence,and the specific solution is the principle of moral discourse. His moral theory has obvious Utopian color, but the author thinks that the most valuable two concepts are "normative consciousness" and "discourse consciousness".To cope with the crisis of modernity, Habermas proposed a solution mainly from the main body as the center of the rational paradigm to communicative rationality and the premise is to construct intersubjectivity. Based on the understanding of nature, human wants to completely transform the nature,but nature has never been subject to the interpretation of the human self and the wanton transformation, and the dominant position of human being has been eliminated under the suppression of instrumental rationality. Habermas believed that the literature and art in the process of rebuilding subjectivity played an extremely important role in the process. Through the creation and reading construction of the inter subjectivity, Artists and appreciators have come into the public sphere of literature, and enhance their main body cognition.To deal with the cultural conflict, Habermas put forward the construction of cultural. It breaks the cultural center and the binary opposition of culture otherness,eliminates the thinking of overwhelming cultural hegemony, advocates the pluralism, fully inclusive and equitable cultural attitude with the attitude of equal communication to reach a consensus.