Visual Design Of Expressway Service Area Based On Regional Culture Communication

General Secretary Xi Jinping pointed out many times after eighteen should vigorously promote the scientific development of transportation, transportation practice the core values, and stressed the need to enhance national cultural soft power. He asked us to penetrate into the cultural industries.Highway construction is an important infrastructure and people’s production and life are closely related, with the acceleration of economic development and urbanization speed society, China’s highway construction has been rapid development. But highway related facilities. Such as visual image design services area are still lagging behind, it has affected the dynamics of urban development between cities and the quality of service.China is now the total number of kilometers highway in the world first, the rapid increase in the number of cars today, the role of highways in urban development is self-evident, it is high speed, large capacity, low transport costs, and they can bring along economic development, so we must pay attention and motorway service areas supporting visual design, let it been properly developed.Motorway Service Area Construction and Transportation is part of the visual design culture, it is part of an advanced socialist culture. And vigorously promote the cultural construction of transportation, can enhance national cultural soft power, to promote important aspects of the comprehensive development of transport services, transport services guarantee prosperity and stability in fast forward.With the development of automotive technology, industrialization and urbanization is accelerating on the highway requirements are growing, new roads coming era, the visual design of the highway is an important issue facing the people. There are regional characteristics of the design language, social and cultural cities to communicate with people thinking, interactive media, its vivid, intuitive, the image is characterized by a single text irreplaceable. The main purpose of this study is based on an Expressway Anhui Province, Hefei-Anqing namely incense shops Service Area visual design, for example, understand the application status of regional culture in Hong Hean speed shop in the service area of visual design, and points out its current design issues and put forward reasonable proposals, provide theoretical support for having Anhui Expressway geographical and cultural characteristics of the visual image of the design.In this paper, the first chapter of the motorway service area, as the visual design background, purpose, significance and current status of the research study made an exposition. The second chapter points out the highway service area of the visual design of the specific problem that the lack of culture, specifically in too much emphasis on functionality, the lack of involvement of regional culture, lack of emotional care of the passengers. The third chapter from the perspective of the geographical spread of the culture, has introduced a service area on the dissemination of geographical and cultural advantages, it should be valued by the people. Chapter IV Specific examples of incense shops to service area, and from the content and form of incense shops service area of regional culture to analyze and study one of the highlights and shortcomings. The fifth chapter inadequate incense shop in the service area of the visual design of the performance of regional culture, put forward reasonable proposals from the content and form of its future design. Concluded and future prospects.