Research On The Relationship Between Graphic And Text In Print Advertisement

Along with the change of the media, advert is also divided into media advertising and non media advertising. Non media advertising, as the name suggests, is not to rely on the media platform as a propaganda platform, but using a number of outdoor facilities to make publicity. The main form is print ads, etc.. In order to ensure that print ads can convey more complete information, it is usually composed of two kinds of media:one for the graphics, the other one is the text. The text is helping people to understand the abstract things through the introduction, while the graphics will produce first impressions of the people. Two kinds of symbols constitute the advertising of its own information, Through its reasonable determination, it is also very important for the development of the follow-up.In order to promote the plane advertisement design developmentbetter, it is necessary to understand the application of two kinds of elements in the design. This paper is based on this reason.The paper is divided into five chapters. Chapter one is the introduction. In this chapter, we are going to analysis status about scholars researchof print ads in the relationship between pictures and text, and introduced to carry out the purpose and the significance of the study; Chapter two is analyzing the metaphor theory, as an important means in the assessment of the relationship between text and, metaphoris also the key content in the research; Chapter three is outlining the print ads and make the research and innovation. In this chapter, our traditional culture essence element in modern design application has launched the analysis; Chapter four puts forward the practical set of rules; Chapter five made a summary.The opinion is still relatively immature, but combined with the author’s practical experience, and analyzesa class of problems. Hoping to bring a reference for the design of the plane advertisement in our country.