| The graphic advertisement plays the role of extending and public of information, the value of which mostly lies in the both process and result of the information dissemination. The tension of vision is the important way to the form expression and information dissemination of advertisement in graphic design. The interpretation of the graphic advertisement is the major problem need to be solved in graphic design. Based on theories of the communication and related disciplines, this article tries from analyzing the problems to discussing the influence and value of the tension of vision in graphic design.This article starts to explain the meaning and generation of the tension of vision based on the theory, analyzes problems occurs in graphic advertisements instantly, and presents the importance of the tension of vision in graphic design. Then this article starts to illustrate both the space expression and motion expression of the tension of vision in graphic design based on the composition of a picture the graphic advertisement. Finally, this article summarize the influence of the tension of vision to both the design and interpretation to the graphic advertisement.The research of this project enriches the form of expression, promotes designers to use more kinds of visual elements, deepens peoples’ understanding of the graphic advertisement and reaches nice dissemination results of the advertisement. |
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