From The Meme Theory Watch Spring Festival Gala Buzzwords

The Spring Festival Gala is Chinese most familiar literature evening party，since1982, TV first broadcasted the Spring Festival Gala, in thirty years，the SpringFestival Gala has become the eve of the spirit for people. And in many programs,there can produce a large audience of memorizing language. These languages, iscalled “the Spring Festival Gala buzzwords”. These unique, distinctive, variantslanguage once apperaed in television, they got a lot of application and dissemination.At the same time, they also more and more get into the people’s daily languages.Thiscaused the author’s interest. At present, scholars study a few about it,as a whole, forresearch, the studies focused on the intuitive explain and description, but for itspopular saying exactly how the copy and distribute, few scholars involved. However,it is undoubtedly a unique and distinct language phenomenon, and to people’s life andeven a social culture, it has an enduring influence. Therefore, the study of the SpringFestival Gala buzzwords is very necessary.This paper is on the basis of current research achievements. Memetics as themain theoretical basis, data statistics and analysis with the combination ofcomprehensive research methods, The reason for why they become buzzwords, andthe the way they are copied, communicated and develop is studied thoroughly.This paper is divided into four chapters. From the perspective of pragmatics,gives a system of the analysis on the buzzwords, the main theory this paper uses isthe theory of memetics, demonstrates the Spring Festival Gala buzzwords arechanging strong meme, they have characersistics as high fidelity, longevity andfecundity. this can be established from the mode of the popular for gene type andmeme expressive way of copies transmitted get proof; The cause of why they becomebuzzwords is that they can be successfully copied, popular day television gala withimitators and the selectors nature, itself has easy to be spread and copy of features,including the suitable for human nature; suitable for the psychological characteristics of the people; Also popular music dance, with its media more than a composite meme;Language itself is concise, has the characteristics of dialect characteristics, with thestar effect, these common factors make they become buzzwords.