A Study Of The Forty Years Of Changes In The Discourse Of CCTV Spring Festival Gala Opusculum

From 1983 to 2022,CCTV Spring Festival Gala opusculum has gone through 40 years.Under the background of constant social development and changing themes of The Times,the discourse of Spring Festival Gala opusculum has experienced changes for 40 years.At the same time,the discourse of Spring Festival Gala opusculum also reflects and constructs the social changes of China.This paper mainly adopts English scholar Fairclough’s three-dimensional discourse analysis method of "text-discourse practice-social practice".In text dimension,the textual change of Spring Festival Gala opusculum is reflected in the form and content.In terms of text form,the elegance and vulgarity styles of the Spring Festival Gala opusculum and the change of universal-square code show different tendencies at different stages.In terms of text content,the change of theme and subject matter of the Spring Festival Gala opusculum shows a distinct characteristic of The Times,and its change trend has an isomorphic relationship with social change.In discourse practice dimension,the discourse change of Spring Festival Gala opusculum is mainly reflected in the change of the intertextuality of discourse,including the change of quoting other discourses and the change of constructing buzzwords,both of which show obvious stage characteristics.In social practice dimension,there is a dialogue relationship between the discourse of Spring Festival Gala sketches and social changes in terms of social practice orientation.Power elements such as political ecology,social economy and cultural and entertainment life affect the generation and evolution of the discourse of Spring Festival Gala opusculum.Meanwhile,the discourse of Spring Festival Gala opusculum also reflects and constructs the social changes after the reform and opening up.Based on the three-dimensional analysis,four pairs of relations should be paid attention to in the discourse construction of Spring Festival Gala opusculum: the relationship between philosophy and entertainment,the relationship between elegance and vulgarity,the relationship between dialect and common language,and the relationship between reference and creation.