The Research Of Guichu Video On Bilibili From The Perspective Of Youth Subculture

At the beginning of 2015, A video rushed into the public view suddenly which is based on Jackie chan for the material,and this video explained the a new type of subculture concept named guichu video to the mainstream culture.The guichu video includes quadratic element,bullet screen,video spoof and othe subculture, but it has its own characteristics what is different from the single subculture.Under the influence of postmodern society, What kind of new style will be appeared by the subculture? How could the subculture resist and be collected through the confrontation between the mainstream culture and subculture?This paper discusses from the following several parts,uses the method of observation, text analysis and literature analysis,especially the Bilibili guichu video as the research object.The first part describes the generation and the development of guichu video,gives the definition of it,and represents the proprietary vocabulary accordingly replacement below from the sorting of Blibili,bullet screen,guichu video and otner public unfamiliar concept.The second part analysis the subculture group characteristics of guichu video from two aspects that passive isolation from the community and illustrates the active isolation of this group.The third part analysis style of guichu video with the view of post-modernism, deconstructs the text from the planarity of planarity,the disappearance of aesthetic distance and the subjectivity disappeared,causes the subversion of authority.The last part focus on collection of subculture, more reflects on the relationship between the subculture and the the mainstream culture under the new media era,after studying the group members characteristics and resistance style characteristics,concluded that the subculture is not necessarily disappeared, it will keep more relative, and it will enrich the concept of the mainstream culture.