Analysis Of Barrage Video From The Perspective Of Youth Subculture

Youth subculture refers to a marginal culture that is opposed to mainstream culture advocated by youth groups in each period.Early youth subcultures such as skinheads,hippies,punks,etc.,prominently expressed the kind of "Beatish","Lennon" and "angry" resistance.However,in the contemporary era,the youth subculture is characterized by the carnivalized cultural consumption to resist adult culture,such as the familiar star chasing and star chasing culture.When adolescents develop to a certain stage,they will find a cultural form that suits them.But if our society does not prepare suitable cultural forms for psychologically weaned teenagers at this time,they will inevitably impose on adults.Culture creates resistance and instead pursues another marginal,subversive and critical culture,thus forming a youth subculture.In recent years,with the continuous development of new media,a new cultural landscape-the barrage began to rise.The barrage originated from the Japanese ACG culture.Later,it was introduced into China and the Chinese subtitle group culture was merged and gradually localized.Since then,the barrage culture has been welcomed by more and more teenagers.These teenagers are gathered in AcFun and bilibili.Sexual barrage websites,they are self-contained,communicate with each other,and gradually form a unique and specialized language belonging to this group,which is what we call the barrage language.In the process of being recognized by the society,the barrage language and the barrage video gradually developed into a new youth subculture.The barrage is produced along with the development of new media.It is a group culture under the Internet era.It fully represents the cultural characteristics of the group of users of the barrage website,which is mainly composed of young users.They break the traditional language expression pattern,dismember the language text arbitrarily,and no longer stick to the conventional inner expression,instead of being a more open and free way.However,the barrage video carries a new era of youth subculture that is closely related to the Internet.It is different from the sub-cultural characteristics of“pure confrontation and non-cooperation” in the past,but presents a relatively soft posture.It is different from mainstream culture and communicates and integrates with mainstream culture through various means.With the continuous development of new media,the barrage website and the barrage video are becoming more and more daily,and the barrage has gradually become a part of the public life.In 2012,Potato Youku launched the “bean bubble” to becomethe first video product in the mainstream website to send a barrage.Other video mainstream websites such as iQiyi and Tencent followed suit and tried to broadcast the way.The professional barrage websites such as bilibili,which appeared first,are constantly innovating and growing.From the earliest comics and games,the barrage began to derive other new things such as barrage movies,barrage TV,and barrage advertisements.The barrage culture circle gradually expanded and entered the mainstream culture field.This paper studies the origin,characteristics,characteristics and development of the barrage video from the perspective of youth subculture theory,and further deepens the public's understanding of the barrage.The theoretical value of this paper is to further reveal the new era characteristics of youth subculture through the subculture of anatomical barrage video.The barrage is no longer limited to the cultural form of the niche,it is beginning to actively move towards the public.The emergence of the barrage confirms that there is a non-confrontational trend between the two cultural forms.They are not an alternative relationship of “you are dead”,but a cultural model suitable for different cultural subjects in the same era.The practical value of this paper is to reveal that the barrage exists not only as a pure youth subculture,but also as a pure youth subculture through the description of the survival status of the barrage and the future development of the barrage.It also has certain commercial potential and will become a new capital.The market,thus further clarifying the future development trend of the barrage video,is of great significance for tapping the commercial value of the barrage.