Wuhan Placename Culture Dissemination Study

Place name is a proper noun in language. it is people named for a certain geographical location and administrative areas established, its bearing the city rich cultural history, geography, society, etc. As a national historical and cultural city of Wu Han, in the long historical development process, burn the name the time changes and cultural development of the city, the rich culture of Wu Han placename, all is the unity of the local symbols and the meaning of culture. Wu Han placename culture spread not only has important cultural value, but also has a certain economic value. Places of cultural transmission in Wu Han, therefore, it is necessary to explore.The introduction part, the paper discusses the place culture dissemination research significance, combing the relevant domestic places important significance in the study of cultural transmission, common type and protection measures, and puts forward the methods and innovation points of this research, the article mainly through the literature research and case analysis method, the place name of Wu Han city culture to spread to carry on the beneficial exploration.First chapter with place names and the relationship between the culture as the breakthrough point, this paper introduces the reflection of natural culture, religious culture, the surname culture, history and culture and the types of several common name culture agri-businesses culture. This for us to study place in Wu Han culture dissemination of information content helps for significance.The second chapter in the perspective of place names in Wu Han culture dissemination of information research, elaborated the place names in the process of cultural transmission in Wu Han city of different types of cultural information, and by using the theory of encoding and decoding Wu Han placename culture dissemination of information content analysis.The third chapter from Wu Han placename media research in cultural transmission from hair, respectively discusses the normalized oral media, text in the development of media, the role of printing media and electronic media as a development opportunity, in-depth analysis of the media as information and the extension of people in Wu Han of the role in the process of cultural transmission.The fourth chapter discusses Wu Han placename common way in the process of cultural transmission, respectively describes the place names in the process of cultural communication interpersonal communication, organizational communication and mass communication way, and through the use of and satisfaction theory to explore the motivation in the three transmission ways.Fifth chapter expound the relevant thinking of place names in Wu Han culture dissemination, the status quo and problems of Wu Han placename culture dissemination, tells the story of the specific value of place names cultural transmission, and puts forward related Suggestions.