The Communication Study On Tujia Folk Customs Culture During The Tourism Development Of Enshi

Recently, with the rapid development of computers, internet and mobile terminator device technology, the whole media ecology of the society has changed deeply. The applications of the new media technology has been infiltrated into all aspects of our life. Today, an increasing number of people obtain much more information and resources through media. And with the increase of the quality of material life, people are now pursuing the spiritual life as returning to nature, ecological tourism and healthy consumption. The tourism of folk customs ecology is now gradually becoming a fashion as well as a trend. Due to the backwardness in transportation, information and education, Enshi, located in the mountains in the southwest of Hubei Province, still preserves natural scenery, traditions full of mysterious raw folk customs. All these above are providing the tourism development with popular resources, form a series of amazing scenery combining human with natural. Enhancing the propagation of folk customs can enrich the development projects of Enshi, improve the level of tourism development of Enshi and promote the development of tourism economy. The other way round, the tourism development of Enshi contributes to the propagation and communication of folk customs in the southwest of Hubei Province. Currently, if we want to further highlight the relative advantages, we need to strengthen the propagation in the tourism development. Therefore, the folk customs are playing a more and more important role in the propagation of the tourism development in Enshi.In this essay, communication science and the basic theory on folklore are used with content analysis method and field investigation method to study the Hubei West Tujia folk culture in the tourism development of Enshi from the dissemination study angle. It also analyses Tujia folk culture in Western Hubei Province, the communication environment, the mode of transmission and dissemination of results. We found that there was a lack of media literacy in the process of the spreading Tujia folk culture, which led to an effect that is not ideal during the spread of the Tujia folk culture in tourism. Besides, there is a lack of integration of tourism resources, and tourism cultural goods is not various enough. So in this essay, scientific countermeasures came up through the analysis of the present situation and problems of the spread of Western Hubei Tujia folk culture in the tourism development of Enshi from guideline dissemination strategy, communication process, communication subject literacy and the use of media, so that the Enshi Tujia and Miao Autonomous Prefecture Tourism Brand can spread out more widely and can have a profound and a strong appeal to the tourists, local economic development and cultural development to achieve a win-win situation.