The Research On Propagation Characteristics Of Tujia Quyi Intangible Cultural Heritage

Tujia quyi intangible cultural heritage is the precious wealth which Tujia ancestors left for later generations. But, in recent years, the survival environment of our country's heritage has occured huge changes so that there are a lot of problems to be solved for Tujia quyi intangible cultural heritage. Tujia quyi may is in danger of disappearing. In this critical situation, we should know the propagation mode and propagation characteristics. The research on Tujia quyi from the perspective of propagation science to promote the propagation of Tujia quyi has become a top priority.Because of the shortcomings of the research on Tujia quyi intangible cultural heritage, this paper chose the typical quyi, the three rod drum. Then this paper started with the propagation mode of Enshi three rod drum and analyzed the network transmission and non network transmission of Enshi three rod drum making ues of propagation science theory. After that, this paper summarized the propagation mode of Enshi three rod drum. Then this paper explored the the propagation mode of quyi through Enshi three rod drum. In the end this paper maked suggestions to promote the propagation of Tujia quyi through propagation characteristics.Firstly, this paper used the literature research to analyze relevant literature about Tujia quyi and concluded the research status of propagation about Tujia quyi intangible cultural heritage. The feasibility of this study was verified through this method. Secondly,this paper stated the related concept of intangible cultural heritage, Tujia quyi intangible cultural heritage and Enshi three rod drum,which will lay a theoretical basis for this paper. Thirdly, after reading a large amount of literature and books, the propagation mode of three rod drum was determined based on the classification of propagation mode. Then this paper analyzed the mode of propagation of Enshi three rod drum from two aspects which were network transmission and non network transmission. In the non network transmission, it studied the Enshi three rod drum through four kinds of methods such as human-to-human transmission and so on. In the network transmission, according to the mode of propagation, study analyzed the propagation status of network transmission of Enshi three rod drum from three aspects including official website,search engine,sina weibo. The propagation characteristics of Enshi three rod drum were obtained through the analysis of the network transmission and non network transmission of the three rod drum. Finally,this paper summarized the propagation characteristics of quyi intangible cultural heritage according to the the propagation status of Enshi three rod drum. Then it put forward the countermeasures of improving propagation from three aspects including propagation media, range and effect. It tried to find a developing road to meet the social development for Tujia quyi intangible cultural heritage.