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Research On The Development Of Confucius Institute From The Perspective Of Culture Transmission

Posted on:2017-03-21Degree:MasterType:Thesis
Country:ChinaCandidate:W YangFull Text:PDF
GTID:2295330488984731Subject:Higher Education
Abstract/Summary:PDF Full Text Request
In today’s globalized world, economic and political communication among different countries is more and more close, and different cultures conflict and merge subtly. To take this as an opportunity, "Confucius Institute" emerges at the right moment, which provides a new platform for the exchange and transmission of Chinese culture and push the "Going Out" strategy of Chinese culture march towards the world. But Confucius Institute is questioned in spreading Chinese language and culture, which influences the spread of Chinese culture. This research attempts to study on the development of the Confucius institute in the perspective of cultural transmission to solve the problems existing in the development. This research is significant in both theory and practice. In theory, it enriches the theory of Confucius Institute through using the theories and methods of cultural communication, management and other subjects. In practice, it makes the cultural transmission and exchange of the Confucius Institute more targeted, promotes the Chinese and foreign universities exchanges and cooperate, improves the international influence of Chinese culture, and enhance Chinese cultural soft strength.From the perspective of cultural transmission, this research uses literature analysis method and case method, analyzes the present situation and problems of Confucius Institutes, explores the causes of the problems, and puts forward some targeted countermeasures and suggestions on their development.Besides the introduction part, this research mainly consists of three parts.The first part is the theory basis for the development of the Confucius Institute. This part firstly defines the concept of Culture and Cultural Communication, mainly introduces Lass well’s "5W" communication theory as the foundation of this research, and interprets the chain management theory as the assistance.The second part is the present situation of the Confucius Institute. This part firstly analyzed the overall developing situation of the Confucius Institute, briefly summarizes the development of the four Confucius Institutes in the United States, Britain, Thailand, South Korea from the aspects of the communicator, communication content, communication mode, the object and effects, and then dig the problems existing in the development and analyze the reasons.The third part is the five countermeasures and suggestions to perfect the development of the Confucius Institutes:to strengthen the construction of the management system, insure organization specification, construct teaching staff, strengthen the spread of the subject; to reinforce the construction of teaching staff, to enhance the construction of teaching material based on students’ demand, to improve the network utilization and enrich the dissemination way, to build a good image and improve the communication effect.In conclusion, through the present situation and problems of the Confucius institute, this study explores the causes of the problems of the Confucius institute, and attempt to put forward some targeted countermeasures on their development.
Keywords/Search Tags:Confucius Institute, cultural communication, Lass well’s Theory, chain operation
PDF Full Text Request
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